Conscious Capitalism means Ownership!
Ownership
For a limited time, purchasing a founders tee really means becoming a "piece" of "piece" i.e. ownership (10 non-qualified stock options, strike price is currently .01). The wisdom of "piece" will not spread globally without humans that have a stake in planting the seeds of "piece". We wanted to find a way to compensate the "independent contractors" of the "piece" movement for their efforts (i.e. tweets, Facebook messages to friends, participation in the "piece" community, etc.) in helping "piece" spread globally.
So, are 10 shares going to make you Bill Gates or Warren Buffett? No, of course not. That said, 10 shares are more shares than you have ever received for purchasing a product that you believed in and then remarking about it/helping it grow. Think about it, how many shares did you get for that cup of joe you purchased this morning or for joining Facebook or for buying those jeans or that iphone? Zero. So, the shares, in and of themselves are remarkably mindful and serve.
The point is, do not buy a founding "piece" of "piece" tee for the shares alone. Yes, do it for the shares, but also do it because you want to help create a world that is filled with remarkably mindful products that serve or because you want to help eco non-profits, entrepreneurs on Kiva or support sustainable businesses that consider the envrionment in everything they do. Or better yet, do it because you have been looking for a way to become a social entrepreneur and/or be involved in a social movement and the "piece" movement clearly offers that opportunity, in addition to, an ownership stake.
As the Tao Te Ching says:
"he works, but not for rewards;
"he competes, but not for results."
The meaning is simple - love what you do, don't do it for the money and compete for the love of the it/for the sake of being your best ~ "piece"